When Michael Waltrip Brewing launched, Bryan Sperber admits there was one thing the company’s founders had in abundance: confidence. Experience in brewing beer wasn’t necessarily part of that equation.
Sperber, the company’s president and CEO, came from nearly two decades leading Phoenix Raceway and other racing entities.
Michael Waltrip arrived as one of NASCAR’s most recognizable personalities. Together they understood branding, promotions, partnerships and how to connect with sports fans. Brewing, however, was an entirely different business.
Read the whole Last Pint in our latest digital edition of BREWER.
