Indeed Announces Distribution Expansion in Wisconsin

Indeed Brewing Company expands distribution in Wisconsin to include the Fox River Valley area and Greater LaCrosse.

Following the announcement of a long-term partnership with General Beverage in late 2018, Indeed Brewing now distributes almost state-wide in their second home state of Wisconsin. This announcement comes shortly after the official opening of their pilot brewery and taproom in Milwaukee as they expand roots beyond Brew City.

Indeed Brewing will focus on exposing customers to its core brands, with plans to introduce more of their portfolio along the way. “In these new Wisconsin markets, we’ll mostly focus on Flavorwave IPA, Day Tripper Pale Ale, and Mexican Honey Light,” says Jeff Gray, Indeed Brewing’s Milwaukee Sales Manager. “We will also be offering specialty and seasonal options such as Mexican Honey Imperial Lager, Stir Crazy Porter, and L.S.D. Honey Ale, getting them more involved in festivals and special events.”

General Beverage will continue to support Indeed’s brand and distribute their beers as they introduce their line-up to the Fox River Valley and Greater LaCrosse. Indeed looks forward to getting to know these new markets and exploring more of Wisconsin.

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