Brewer Magazine Q&A: Augie Carton, Carton Brewing

This is a part of a continuing series of Q&As with brewers from across the U.S.
Brewer Magazine will share business and personal insights from Brewmasters, Head Brewers, Brewing Managers and others each weekend to help you, a fellow brewer, Brewmaster or brewing manager get to know each other better in the industry and learn more to better develop your own brand.
Augie Carton​, Co-founder, Carton Brewing — Atlantic Highlands, New Jersey
 
​BREWER: What is a lesson learned within your position that sticks with you to this day?
​CARTON: ​If you are trying to exist on the experimental innovative edge of craft which by nature is already experimental and innovative you will spend a lot of time communicating concept.

 

​BREWER: Who is your mentor in the industry and why?
​CARTON: ​Sam Caligione​ [Dogfish Head Craft Brewery]​ ​​because he created the space of the industry I play in and inspired me to run onto the field​.​

 

​BREWER: ​What have you learned from them?
​CARTON: ​Don’t argue or get frustrated. Stay true to your intentions and find those that encourage that path​.​

​BREWER: ​What have you added to your brewery lately that’s unique or making your business more successful?
CARTON: ​We’ve been using a lot of liquid nitrogen and a sous​ ​vide machine to adjunct for augmentation rather than domination​.​ [Editor’s Note: Yes. We laughed. But we’re still running it in this Q&A!]

 

​BREWER: ​In today’s business climate for craft beer, how will your brewery grow?
CARTON: ​Slowly​.​

 

​BREWER: ​What sort of innovations in craft beer excite you?
CARTON: ​Process progressions that make sense.

 

​BREWER: ​If you had one strategy that you could implement to better the craft beer business, what would it be?
CARTON: ​More words and dialogue between brewers and drinkers less terms and pictures​.​

Leave a Reply

Your email address will not be published. Required fields are marked *