Brewer Mag Podcast with The New York International Beer Competition

Entering a judged beer competition is a valuable opportunity for your brewery to gain unbiased feedback. Typically, these contests take the entries and focus purely on craftsmanship, balance, and adherence to style guidelines. But how about the ability to be sold? The New York International Beer Competition stands out from other craft beer contests because it is judged exclusively by trade buyers, such as retail store owners, distributors, bar managers, and importers, rather than beer writers, brewers, or enthusiasts. Adam Levy shares with Jon Sicotte why this beer contest is a true gauge of what your beer can do in the market.