The power of the Internet has been very helpful for many craft brewers, especially when it comes to trademark rights for the vast amount of beers. Trademarking beer names can become a difficult task with more than 5,000 breweries trying to word play various styles.
Although it can be fun to brainstorm, having a few online options have helped many avoid future conflicts. With a smartphone, tablet or laptop computer, access to apps such as Untappd or Google searches can net findings of names that may already have been brought to the table.
With the ease of researching beer names online, access plays a huge role in keeping the creative process smooth and free of legal hiccups. However, sometimes your location can limit what search results you see, or you might want to keep your searches private while researching sensitive branding ideas. This is where using a VPN becomes really valuable.
A VPN can help craft brewers access region-specific results, protect their search history from being tracked, and maintain confidentiality when checking out trademarks or competitor activity. Whether you’re working from your home brewery or a shared workspace, using a VPN ensures your research remains secure and unrestricted. You can get vpn from here to make sure your browsing stays private and you’re seeing the full scope of what’s already out there in the beer world.
The challenge for craft brewers does not stop at naming, because modern brand research often stretches across borders, platforms, and digital marketplaces. Exploring international beer styles, checking global trademark databases, and reviewing how similar brands position themselves online can quickly become fragmented when search results differ by region.
Maintaining privacy during this phase is just as important, especially when ideas are still forming and competition is close. Secure browsing helps keep creative work protected while allowing brewers to compare names, labels, and concepts without worrying about data exposure or restricted access slowing the process.
Using a Chrome VPN extension supports quick access during fast-paced brainstorming sessions, whether the work happens late at night at home or alongside partners in a shared workspace. When creative research remains private, flexible, and uninterrupted, teams can focus fully on refining ideas and building a brand identity with confidence.
“If there is a potential for a conflict then ask a lawyer,” said Sloop Brewing’s Adam Watson. “A professional trademark search is less than $200.”
Jester King founder Jeffrey Stuffings added, “I have our trademark attorney run our prospective names in advance. I also check Google, RateBeer and Beer Advocate for conflicts.”
For Fargo Brewing, Aaron Hill pointed out that although they do use search engines to research, sometimes knowing how far the beer is going can also make a difference.
“If a beer stays in our taprooms, we aren’t as concerned,” he said, noting that his brewery has a trademark on its “Wood Chipper” IPA, “but anything sent out to the market is more closely considered.”
Conflicts still do arise, as noted through several fights that have been publicized. Some have ended amicably while others are still in contention.
“Every issue we have had was solved pretty simply,” noted Carton Brewing’s Augie Carton.
“Usually a coexistence agreement solves the matter,” added Stuffings.
After being in what he called “several” conflicts, Clark Lewey of Toppling Goliath said that when allowable, the brewery trademarks everything to ensure proper ownership.
“We do as much research as possible and try to use unique and even made up words as names,” he said.
Photos courtesy Brian Casse & Sloop Brewing
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