All posts by Jon Sicotte
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4 Things To Set Your Sales Staff Apart From Others
Being different and standing out in a marketplace. It’s what a brewery craves when it comes to making a mark with a consumer. Scotty Hunter,...
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Is Your Branding Built to be a ‘Elevator Pitch Haiku’ to Consumers?
Although Thirsty Monk serves up a lot of its products via draft, names and label art are still kept as a vital importance for CEO...
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Brewer Magazine Q&A: Kelly Meyer, New Braunfels Brewing
This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. Brewer Magazine will share business...
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COVER STORY: Cigar City’s Growth Curve
Growth is still out there for Cigar City Brewing. Founder and CEO Joey Redner along with longtime employee and now COO Justin Clark both have...
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From the Ground Up: New Construction Tips
When your brewery grows faster than expected, speeding up a timetable on production can be a challenge, especially when you are space constrained. Many breweries...
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Brewer Magazine Q&A: Andrea Simulcik, Glenmere Brewing
This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. Brewer Magazine will share business...
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DuClaw’s Strategy Shifts for an Evolving Business Climate
The past 18 months have been significant for DuClaw, admits Marketing Director Madeline Caldwell. A new look, new brands, and new series have awoken the...
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Why the Liquid is More Important than the Art
Names and images can help sell your brewery’s beer, but usually, the liquid comes first. For Snake River Brewing, pretty much everything done is collaborative...
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North Texas Students Brew Up New Brand for Lakewood
Lakewood Brewing Company, an independent Texas craft brewery known for their “seriously fun beer,” has recently tapped into something new. Partnering with Dr. Lou Pelton’s...
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Why New Braunfels is Sharing Its Failures With All
Kelly Meyer’s brewery wasn’t growing and he sat down to figure out why. A year later, a self-published book from the New Braunfels Brewing owner is...
