All posts by Jon Sicotte
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Developing New Online Sales Strategies
Since the onset of COVID-19, Bonfire Brewing‘s processes for its online sales have changed multiple times, and co-owner Amanda Jessen said it continues to evolve...
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Brewer Magazine Q&A: Jeffrey Stuffings, Jester King
This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. Brewer Magazine will share business...
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Marketing Moves That Paid Off
Stepping out of your brewery’s comfort zone to do something can be a bit of a challenge. It can be experimenting with a hop, putting...
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The Value of a Membership Program to You & Consumers
They are called many things. Mug Clubs, Memberships, Regulars … you name it (and you should, branding is important!) … having a special tier of...
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Cider Corner: Is it Time to Look at Expansions?
There are three things on the mind of Jon Moore and the Broad Street Cider team right now. “ cost, cost, and do we need...
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Do Quality Checks & Education Connect with Consumers?
Bret Kollman Baker believes that transparency in a brewery’s quality practices won’t necessarily attract customers, but it will help retain them. ”We have, and will...
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Why Adjusting Off-Prem Sales Strategies Have Helped Short’s
It’s been a much different world for beer sales since March when much of the US began lockdown procedures with the closing of bars and...
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Tips on Solid Marketing Strategies vs. Gimmicks
Be it a beer name or a promotional rollout, making sure that your brand is showcased in a positive light can be a key to...
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Cider Corner: Adapting to New Sales Strategies
In early March, Ben Wenk started to think about new shipping options. The owner of Ploughman Cider relied heavily — like many cideries — on...
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Cover Story Notebook: Hi-Wire’s Rebranding Effort
Be on the lookout for the May/June 2020 print edition of Brewer Magazine, now heading to your mailbox. In the issue you will see our...
