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Articles by Jon Sicotte

Top Stories

Storytelling and Strategy: Brewery Social Media That ​Can Connect

June 12, 2025 Jon Sicotte

​Treat​ing ​your social media ​channels like an afterthought​ just won’t cut it, no matter how small your brewery may be.  […]

Top Stories

How Lawson’s Finest is Using Its Veteran Flagship to Build a Consumer-Connecting Marketing Strategy — and How You Can Too

June 11, 2025 Jon Sicotte

Ten years ago, Lawson’s Finest Liquids introduced Sip of Sunshine IPA — a bright, hop-forward beer that quickly earned cult […]

Cider Business

How Tracking the Right Sales Metrics Can Refine Your Cidery’s Growth

June 11, 2025 Jon Sicotte

For any cidery, data is more than a back-end detail, it’s a foundation for smarter decisions in your sales. Leaning […]

Podcast

Brewer Mag/Cider Business Podcast with Blake’s

June 10, 2025 Jon Sicotte

In a Cider Business podcast here for Brewer Mag, Andrew Blake, CEO of Blake’s Beverage, explores the business mindset behind […]

New Releases

Chuckanut Brewery Releases Summer Pale Ale 2025

June 9, 2025 Chuckanut Brewery

Summer is on the horizon, heralding the arrival of Chuckanut Brewery’s Summer Pale Ale. Each summer Chuckanut brews a special […]

Taproom Resource

How These Breweries Build a ‘Regulars’ Culture

June 9, 2025 Jon Sicotte

Taprooms that thrive in the long term often share a common thread: having a devoted crowd of regulars who treat […]

Top Stories

This Simple Spreadsheet Has Helped Brewhouse Workflow

June 7, 2025 Jon Sicotte

Efficiency in a brewhouse isn’t just about brewing great beer — it’s about maximizing resources, minimizing downtime, and streamlining production […]

Brewer Mag Q&A

Perhaps ‘Boring,’ Pattan Says To Keep a Constant Eye on This Pricing Strategy

June 6, 2025 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the US. […]

Cider Business

Building Stronger Cidery Teams Through Strategic Hiring and Training

June 4, 2025 Jon Sicotte

Hiring and onboarding your cidery’s tasting room staff is more than a quick training session on pouring technique and a […]

Podcast

Brewer Mag Podcast with Wynkoop Brewing

June 3, 2025 Jon Sicotte

Hop buying isn’t what it used to be. Executive Editor Jon Sicotte chatted with Kat Hess, head brewer at Wynkoop […]

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