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Articles by Jon Sicotte

Cider Business

Cider Corner: How Blake’s Farm Stand Series Squeezes Team’s Creative Juices

May 12, 2021 Jon Sicotte
A farm stand is nothing new to Blake’s Hard Cider. The cidery was born out of a farm concept that […]
Top Stories

This Unique Idea Propelled Online Sales for Champion

May 11, 2021 Jon Sicotte
For Champion Brewing Company, the pandemic inspired a new way for the Charlottesville, Virginia facility to engage with customers virtually. […]
Top Stories

​Best Practices to Keep Your Staff Informed​

May 10, 2021 Jon Sicotte
A team that communicates is a team that can succeed and finding the best way to stay in touch even […]
New Releases

New Realm Set to Release Final Two of Wooded Reserve Barrel-Aged Beer Series

May 7, 2021 New Realm Brewing
New Realm’s Wooded Reserve series represents the true spirit of brewing exploration and harkens back to the original renaissance of […]
Top Stories

Messages Crafted Online​ That Get Strong Interactions

May 7, 2021 Jon Sicotte
Although he is a Communications Manager for Baxter Brewing, he’s also a consumer. And Tony Grassi said he’s always going […]
Top Stories

How This Brewery is Creating a Hyperlocal Value Chain

May 6, 2021 Jon Sicotte
Farm-to-table cooking is touted in many areas when it comes to food. Food21 is trying to encourage this through brewing. […]
Cider Business

Cider Corner: Pitching Brands to Retail, What Do They Want?

May 5, 2021 Jon Sicotte
​The pandemic has given many cideries a nudge in the direction of more chain store-driven decisions. Competing with fellow craft […]
Taproom Resource

​An O​asis in ​A Concrete ​Jungle​: ​Urban Beer Garden Ideas

May 4, 2021 Jon Sicotte
​It’s like the past has come back to us at the right time. Biergartens have been quite standard areas for […]
Top Stories

Key Traits to Pinpoint in Hiring Social Media Manager

May 3, 2021 Jon Sicotte
For a brewery to find its way through the noise of the social media world, a Social Media Manager has […]
International Insights

This Slow-Build Strategy Benefited New Zealand’s 8 Wired

May 1, 2021 Jon Sicotte
International Insights is a continuing series of Q&As with brewing members, but this time branching outside of the US and […]

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