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Articles by Jon Sicotte

Current Issue

Creating Your Brand Identity

October 28, 2021 Jon Sicotte
When it comes to creating a brand identity, what are important considerations in telling your brewery’s story visually through color, […]
Cider Business

​Cider Corner: Insights in Creating a Directed Campaign

October 27, 2021 Jon Sicotte
Creating a focused campaign for your cidery to help preach your brand message to consumers from afar can be a […]
Last Pint

Dancing Gnome Matures Beyond Hazy Hype

October 25, 2021 Jon Sicotte
Andrew Witchey only knew hazy beer. That’s what he drank and that’s what he loved, so that’s what he made.When […]
Brew Review

Lone Tree Adds Artisan Touch to Farmer’s Market Release

October 23, 2021 Jon Sicotte
Browsing the tents and tables of a weekend Farmer’s Market is a great way to see a showcase of art […]
New Releases

Earnest Brew Works to Honor Edmund Fitzgerald with Release of Gales of November

October 22, 2021 earnest brew works
In honor of the SS Edmund Fitzgerald, Toledo, Ohio brewery earnest brew works (EBW) has announced the upcoming re-release of […]
Cover Story

John & Chris Trogner: Bucking Style Definitions, Tröegs Scratches Its Itch

October 22, 2021 Jon Sicotte
The Trogner brothers scratched an itch and nearly a quarter of a century later, they are still using the concept […]
Brew Talk

5 Unique Herbs And Spices to Use on Brew Day

October 21, 2021 Burma Spice
Flavoring delicious beer didn’t begin with hops, it began with herbs and spices. While beer has been brewed for many […]
Current Issue

How to Design a New Business Plan for Facility Growth

October 20, 2021 Jon Sicotte
That first business plan you developed probably had lots of holes and unexpected changes, especially with how a facility was […]
Current Issue

Got That Mark? Trademarking Your Brewery & Your Brands

October 18, 2021 Jon Sicotte
​Although it can be a sometimes lengthy and costly endeavor for a startup or newer brewery, taking the time to […]
Brew Review

​Why Indeed is Delivering Alternate Fermentation Options to Consumers

October 16, 2021 Jon Sicotte
Expanding your brewery’s liquid portfolio doesn’t just mean flavors in the malt beverage category anymore as hard seltzer has taken […]

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