Wiseacre Expands Distribution into Arizona

WISEACRE Brewing Company announced its plans to launch statewide distribution in Arizona beginning on January 9, 2023. Thanks to a partnership with Scout Distribution, three of the Memphis-based breweries’ year-round beers – Ananda IPA, Gotta Get Up to Get Down Coffee Milk Stout, and the Great American Beer Festival Bronze Medal-winning Tiny Bomb Pilsner – will be available, along with Seasonal and Specialty Releases, at Arizona retailers like Sprouts Farmers Market, Total Wine and Whole Foods, among others.

Tiny Bomb has grown to become the #4 Craft Pilsner in the country, and Davin Bartosch, WISEACRE brewmaster and co-founder, anticipates that it will be a huge hit in the Grand Canyon State.

“My brother Kellan and I have spent a lot of time camping, hiking, and generally taking in the natural beauty of Arizona, and we think our refreshing Tiny Bomb is going to pair perfectly with the desert air,” Davin said.  “Tiny Bomb marries Memphis’ near-perfect water – which has been called “the sweetest in the country” – with German pilsner malt and local wildflower honey. It has a super clean finish, ideal for a day spent hiking the North Rim or hitting the links in Scottsdale…or riding on one of the limited-edition WISEACRE bikes we made with Phoenix-based State Bicycle Co.”

“WISEACRE has a lot to offer Arizonans beer-wise, but leaning heavily into Tiny Bomb and its wide appeal is an obvious strategy for us as we enter the market,” said Kellan Bartosch, WISEACRE co-founder. “Tiny Bomb has seen 57% growth across WISEACRE’s footprint since 2021, and we anticipate those numbers will be even stronger in 2023 as demand for easy-drinking, lower ABV craft beers soars.”

Tiny Bomb and WISEACRE’s rapid growth has been fueled in part by the state-of-the-art production facility WISEACRE built in Downtown Memphis in 2020.  Not only did the new facility quintuple the brewery’s previous capacity, but it also led to the development of new beers and the creation of new packaging options, which include 12oz, 16oz, and 19.2oz cans coming in 6-packs, 4-packs, 12-packs, Variety Packs, and single-serve. WISEACRE’s new facility ensures that WISEACRE is well-positioned to adapt to the fast-changing landscape of craft beer with those points, but also because the packaging equipment greatly increases shelf life compared to competition.

WISEACRE is currently sold in Alabama, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Mississippi, Missouri, New Jersey, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas and Washington, D.C., so the expansion to Arizona means that WISEACRE fans in a total of 18 states and the District of Columbia will be able to buy their WISEACRE favorites closer to home.

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