Ways to Create a Family Atmosphere in Your Taproom

Neshaminy Creek understood that there are some strong feelings on the subject of having children in a brewery taproom, but Sales & Marketing Director Kyle Park explained that the Croydon, Pennsylvania business went that route because it made financial sense.

“Those families are more likely to come with more people and spend more time and money with us,” he said. “It’s understandable when a taproom is much smaller or industrial, but since we have the space, it would be silly to cut off a large segment of our customer base.” 

Three Creeks has a split setup with an all-hours 21-and-over bar and an all-ages dining room with an outdoor patio. 

“This isn’t a common setup for breweries and taprooms in our area,” admitted Marketing Manager Ross Druckrey, “but it allows us to effectively cater to both families and adult crowds who want to socialize in a mature crowd or don’t want to be bothered by noisy children.

“However, the setup creates challenges when hosting events that are intended to engage with guests throughout the entire restaurant.”

Lilliana Cruz, the Marketing Manager for Twin Oast said they strive to create a unique experience that everyone can enjoy; including the “half-pints.”

“Although I understand why some businesses may need to implement children-related policies, we don’t find that necessary in our case,” she said. “In fact, I believe that appealing to children/families has a positive impact on our brand which is why we take kids into consideration when planning events.”

The Port Clinton, Ohio spot offers a children’s menu, “haus-made” root beer — “Some children simply love it because they still get that ‘beer pouring’ experience,” she said. — board games, apparel, and even activities such as family-friendly movie nights, crafts, or vendors at festivals.

“That way children also get as much fun out of our brewery as the adults,” Cruz said. “Being a family-friendly business is also a big hit during the summer when families can enjoy our expansive outdoor space. 

“While the adults get to enjoy a drink and mingle, the kids can safely play — and tire themselves out — within the parents’ view. It’s a win/win for everyone.”

Here are some event and activity examples that Park said Neshaminy Creek has on hand to cater to be more family-friendly.

  • Board games and old-school arcade games 
  • Neshaminy Creek coloring pages 
  • Sidewalk chalk outside 
  • Snow machine in the winter 
  • Bounce house at events 
  • Pumpkin painting and carving and other crafts in the fall 
  • Daily food trucks, including Mr. Big Stuff Cookies

Photo courtesy Three Creeks Brewing

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