This autumn Purina and Urban Chestnut Brewing Company (UCBC) are kicking-off their sixth-annual “Raise a Pint for Pets” campaign by launching new packaging for one of UCBC’s best-selling beers – Urban Underdog American Lager.
For the first time in the brewery’s 11-year history, UCBC will offer Urban Underdog in 12-ounce “pup” cans which are available now as a specially marked 15-pack. For each 15-pack of Urban Underdog sold between Nov. 1, 2022, and Jan. 31, 2023, Purina will donate $5 to local Petfinder shelters in the IMPETUS Coalition to help more pets find their forever homes.* The IMPETUS Coalition is a group of 20 area nonprofit organizations dedicated to making the St. Louis region more humane for pets and the people who care for them, and include:
- APA Adoption Center
- Mercy Hospice Pet Peace of Mind
- St. Louis Feral Cat Outreach
- Tenth Life Cat Rescue
- Metro East Humane Society
- Partners for Pets Humane Society
- Metro Animal Resource Services
- Gateway Pet Guardians
- Pasta’s Purpose
- Operation Spot, Inc.
- Five Acres Animal Shelter
- Helping Strays of Monroe County
- Pet’s Second Chance for Life Inc.
- Belleville Area Humane Society
- Animal House Cat Rescue and Adoption Center
- Even Chance
- St. Louis County SAVE
- Mutts-n-Stuff
- Bond County Humane Society
- St. Charles County Department of Humane Services
“At Purina, we have been partnering with organizations in our hometown of St. Louis for more than 125 years,” said Kim Beardslee from Purina Community Affairs. “Our annual Raise a Pint for Pets campaign allows us to collaborate with our fellow pet-lovers at Urban Chestnut while helping to raise awareness and funds for many of the incredible pet welfare organizations in our backyard. Helping local pets find their forever home is as easy as enjoying a great beer from Urban Chestnut, and it doesn’t get much better than that!”
This is the sixth-consecutive year Purina and Urban Chestnut have teamed up for a philanthropic effort. Since its inception in 2017, the ‘Raise a Pint for Pets’ campaign has helped to raise more than $250,000 for local animal shelters.
New to this year’s campaign, Purina and UCBC have created 30 premium Raise a Pint for Pets gift packs that will be raffled off at select retail stores in the St. Louis area. The prize packs include: a Purina picnic basket, a YETI dog bowl, a YETI 12-ounce can insulator, one 15-pack of the new specially marked Urban Underdog American Lager, a Purina dog leash and a 6-ounce bag of Purina Beggin’ Strips dog treats. Each prize pack is valued at $125.
“We’ve been looking for the right opportunity to introduce our first 12-ounce can and the Raise a Pint for Pets campaign was the perfect time to do this,” said David Wolfe co-owner and co-founder of Urban Chestnut Brewing Company. “Fans of our beers have always supported this campaign, and we’re excited to bring our first ever 15-pack to help shelter pets in St. Louis.”
For more information about the beer and the benefiting organizations, visit urbanchestnut.com. Considering a shelter pet? Visit Petfinder.com to start your search.
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