SweetWater Launches in NYC, Connecticut & Central Pennsylvania


SweetWater Brewing Company continues to drift on up the East Coast with launches this fall in New York City and Connecticut. In June, the brewery announced distribution into Northern New Jersey with Peerless Beverage Company (September) and the Philadelphia area with Muller Inc (November) – the northeastern market development continues with Manhattan Beer Distributors in New York City (September), Star Distributors and A. Gallo & Co. in Western Connecticut (November), and Wilsbach Distributors in Central Pennsylvania (November).

“Our team couldn’t be more stoked to introduce SweetWater to more folks in the northeast,” says Jeff Chassner, Director of New Market Business Development for SweetWater Brewing Co. “We spent significant time identifying and getting to know the best fit for partners in each market, and are confident that these distributors are going to help us make a big, SweetWater-style splash in each city.”

“Welcome to one of the most exciting markets in the U.S., SweetWater,” says Rob Mitchell, Vice President of Craft, Wine and Spirits for Manhattan Beer Distributors. “The buzz is already building about this great brewery entering the Manhattan market – we’re hearing from retailers and bars that consumers have been asking for SweetWater for a while, and we’re thrilled to be the team to deliver it to them.”

“We, at Star Distributors and A. Gallo & Co., are very excited to be partnering with SweetWater Brewing Co. to bring their tasty brews to the residents of Western Connecticut,” says Peter Gallo, Vice President of Star Distributors. “We have worked together to create some great plans to bring SweetWater’s brands and culture to life in our market and can’t wait to get started!”

“Central Pennsylvania has an avid craft fan base, and the culture and commitment to quality that SweetWater embraces at their brewery will definitely resonate within our craft beer community,” says Jess Horn, Craft Brand Manager for Wilsbach Distributors.

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