Summit Announces Brand Extension with new CRUSHER Soulmates Combo Pack and Lake Crusher Tangerine Kölsch-Style Ale.

After the successful extension of Summit Cabin Crusher Kölsch-Style Ale with Lime with Summit Cabin Crusher Kölsch-Style Ale with Lemon last year, Summit Brewing Co. has decided to grow the brand even further with a new beer and variety pack.
 
Summit Lake Crusher Tangerine and Summit CRUSHER Soulmates Combo Pack will hit shelves just in time for summer. The new variety pack will include six 12oz cans each of Cabin Crusher Kölsch-Style Ale with Lemon and the new Lake Crusher Tangerine. Still a Kölsch-style ale, Lake Crusher is instead spiked with tangerine peel and tangerine and blood orange purees. Sweet orange flavors meld with the zesty, citrus Lemon Drop and Loral hops to create a tangy, juicy brew meant to invite thoughts of relaxation. Between the bright lemon and warm orange, these brews will remind you of sunny days on the water and golden nights on the dock.
 
“Summit has long been associated with high quality, consistent and, in many ways, traditional beer styles. With that said, when we look around the current beer landscape and see the explosion that has happened in recent years with the tremendous growth that has been seen in categories such as seltzers, FMB’s, and more fruit-forward beer selections, we knew we needed to find a way to stay true to our history of blending innovation with traditional brewing methods in order to capitalize on this growing consumer segment. We started down this road a few years back by introducing Cabin Crusher Kölsch-Style Ale with Lime in a limited format,” Director of Sales Brandon Bland said. “We made the decision that in order to maintain the focus of growth on our core portfolio, while still finding ways to reach new consumers, the best path forward was to begin to evolve what we had in Cabin Crusher into a wider focus on fruit-forward ‘crushable beers.'”
 
Summit Lake Crusher Tangerine is available as a 12oz can exclusively inside the Summit CRUSHER Soulmates Combo Pack alongside Summit Cabin Crusher Kölsch-Style Ale with Lemon.

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