SONIC Hard Seltzer Launches into Six New States

SONIC Hard Seltzer today announced the expansion of its hard seltzer into six new markets: Texas, Kansas, Arkansas, Nebraska, Missouri and Arizona. This growing market availability builds on consumer excitement for SONIC Hard Seltzer, which was previously only located in Oklahoma. Available on shelves at local retailers, SONIC Hard Seltzer is offered in new slim cans to give seltzer aficionados a true and classic hard seltzer drinking experience.

With the global hard seltzer industry expected to garner $10.92 billion by 2027, SONIC Hard Seltzer delivers an innovative and flavor-forward take on the growing beverage trend. The latest product offering takes inspiration from SONIC Drive-In signature beverage flavors, with a hard seltzer twist. SONIC Hard Seltzer was made to be responsibly enjoyed with friends during any occasion, all year round: poolside, on the porch swing, at a tailgate, around the firepit or on the couch for movie night.

“The consumer connection to the iconic beverages from SONIC is unrivaled, and we are seeing it come to life with the fan-fare for our hard seltzer offerings,” says Sean Mossman, President of COOP Ale Works, the makers of SONIC Hard Seltzer. “We are so excited to make SONIC Hard Seltzer more accessible to those eager to enjoy their go-to flavors in a new format.” 

SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. The Tropical Variety Pack features Ocean Water™, Melon Medley, Mango Guava and Orange Pineapple. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV.

SONIC Hard Seltzer is available at select retailers across Oklahoma, Texas, Kansas, Arkansas, Nebraska, Missouri and Arizona and is not for purchase at SONIC Drive-In locations.

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