Sly Fox to Celebrate Earth Day

On Saturday, April 22, Sly Fox Brewing Company will celebrate Earth Day with the annual debut of SRT Ale, an American Pale Ale benefiting the Schuylkill River Trail (SRT). SRT Ale is a golden, hop-forward sessionable ale that, at 4.6% ABV, is perfect to drink after traversing its namesake, the SRT. From 2 p.m. until 8 p.m., the outdoor enthusiasts at Sly Fox will take-over St. Michael’s Park in Mont Clare, PA for their third-annual SRT Spree, featuring live performances by roots rock bands Chestnut Grove and Frog Holler, along with fresh food from the Sunflower Food Truck and Uncle B’s BBQ. The festive party will pay tribute to the serene beauty of the SRT, while raising awareness for environmental issues and preserving Pennsylvania’s natural resources.

“As we like to say, Earth is the only planet that has beer – so we’ll do whatever we can to protect it,” says Brewmaster Brian O’Reilly. “SRT Ale and our annual Earth Day SRT clean-up efforts are our way to give back to the community that we love and preserve our beautiful outdoor spaces for future generations. We work with earthen ingredients every day when we brew our approachable ales and lagers, so we know first-hand how important it is to support local environmental organizations and government works projects.”

The SRT is a 130-mile walking and biking trail that runs from Philadelphia north and west to Pottsville, PA, and is a work in progress; to support its construction and maintenance, Sly Fox will donate $1 from every case of SRT Ale sold to the Schuylkill River Heritage Area (SRHA). In addition, they will share 50% of the Spree’s proceeds with the Schuylkill Canal Association (SCA). SRT Spree is the kick-off to a five-month initiative starting on April 22 and ending on September 30 at Sly Fox’s popular Can Jam Music Festival in Pottstown, PA where the annual donation is presented on stage.

Since 2014, almost $9,000 has been donated to the SRHA for trail maintenance, improvement and advocacy; last year, the brewery raised $4,711 through the sale of SRT Ale. Sly Fox owner John Giannopoulos was recently honored with the Schuylkill River Legacy Award for his charitable and philanthropic endeavors during the 2nd Annual Evening for the Schuylkill River.

“The Sly Fox partnership bolsters our efforts to encourage recreation, build and improve the SRT and engage new audiences in our events,” said Tim Fenchel, SRHA Interim Executive Director. “We are proud to recognize Sly Fox for their meaningful contribution.”

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