Ska Cans The Hazy IPA of 2019; Announces Coming Brand Refresh

After much experimentation on its Mod pilot system, Ska Brewing is excited to finally offer a hazy IPA in a can— The Hazy IPA of choice after an array of test batches. This new offering from Ska will be available October 1, and it will go down as the beer that sparked Ska’s coming brand refresh.

Ska’s rendition of this popular beer style is a long time coming, named The Hazy IPA because it’s the recipe that Ska’s brewers determined would go in a can after many different batches. This 6.5% ABV, full-bodied New England-styled IPA is rich with juicy and citrus-forward tropical notes obtained through a variety of proprietary hopping techniques.

Unlike Ska’s other canned offerings, there’s not a character or a punny name associated with this beer style. Instead the artwork pops with bold colors and Ska’s trademark checkerboard stripe that wraps the can. “When we put all of these comic book elements together, we realized this was a good direction to ultimately refresh our entire line of beer cans,” says Ska’s co-founder and CEO Dave Thibodeau.

The Hazy IPA will release in cans and on draft at Ska’s World Headquarters on October 1. This beer will also be available in canned 6-packs and on draft in select accounts across Ska’s 13-state distribution footprint. The Hazy IPA cans are the first glimpse at Ska’s refresh of select brands with announcements to follow in coming months.

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  1. Pingback: Being Strategic With a Brand Refresh - Brewer Magazine

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