Seventh Son Highlights Olympic Sports Through Launch of NIL Campaign

Seventh Son Brewing has launched a name, image, likeness (NIL) deal for nearly 10 student athletes from The Ohio State University who will serve as ambassadors of the Seventh Son brand throughout the duration of the academic year.  

Male and female track and field athletes in shot put and discus will join a fencer, and softball, volleyball and lacrosse players to round out the inaugural group.  The ambassadors will be given several perks for their involvement in the campaign including monetary compensation, Seventh Son gift cards and merchandise. Each ambassador will work with Seventh Son monthly to publish social media content that creatively blends each athlete’s respective sport and the Seventh Son brand. 

“Just like the majority of the Ohio population, we are big Ohio State fans at Seventh Son,” said Collin Castore, Seventh Son Brewing co-owner. “We love the idea of getting in on the NIL action, but instead of providing more opportunity for the athletes we’re seeing weekly on our TV screens, we want to show our support to those who may get overshadowed at times. Being accepting and inclusive is what Seventh Son is all about.”

The following student-athletes make up some of the participating ambassadors:

  • Evie Bustamante, Fencing, @eviebustamante 
  • Adelaide Aquilla, Track & Field (Shot Put), @adelaideaquilla
  • Mariah Rodriguez, Softball, @mariah.yvonne
  • Michael Wright, Volleyball, @michaelpwright1
  • Joshua Miller, Track & Field (Shot Put), @j.miller2017
  • Carlos Aviles, Track & Field (Discus), @carlosaviles1
  • Jack Myers, Lacrosse, @jackymoon54 

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