Schlafly Beer Releases Cans for Soccer Fans

Schlafly Beer, the largest locally-owned craft brewery in St. Louis, announces today the release of Ale d’Or, a new can offering in partnership with Saint Louis Football Club. As the official craft brewery of the team, the new can comes just in time for the first Saint Louis FC game on March 9, 2019. The Ale d’Or beer will be available in 4-packs of 16-ounce cans across Schlafly’s distribution.

The approachable, copper colored ale (5.9%, 50 IBUs) is charged with American hops and malts to create a bold, balanced beer with pine and citrus aroma and a full body. Ale d’Or, French for “golden ale,” nods to the Ballon d’Or, the coveted, annual football award given to the greatest soccer players in the world.

“We are all huge soccer fans at Schlafly, and there’s a great energy around the sport in St. Louis right now,” says Head of Marketing Wil Rogers. “We’re excited to continue our partnership with Saint Louis FC into this upcoming season with the new release of Ale d’Or. The cans truly celebrate the sport as well as this city, and we’re looking forward to kicking off the season with an Ale d’Or in hand!” The can features the Saint Louis FC logo, with St. Louis’ famous fleur-de-lis and team colors, as well as a message to the devoted fan club, the Saint Louligans, that reads, “A beer dedicated to the Louligans, a supporters’ group that appreciates a real beer.”

This release also follows Schlafly’s steady addition to its can lineup, including 12-packs of 16-ounce cans of Pale Ale and White Lager, as well as canned Proper Cider: Raspberry and the brewery’s Hop Allocation series. Ale d’Or will available for $8.99 in 4-packs of 16-ounce cans across the St. Louis Metro area.

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