Santa Monica Brew Works Collaborates with German Brewery for Oktoberfest “Sister City” Beer

For the second year in a row, Santa Monica Brew Works (SMBW) has teamed up with Germany’s Hammona Bräu for a unique international brewing collaboration. The craft beer “siblings” announce the limited release of Oktoberfest Märzen – an amber-colored lager brewed with a blend of European and North American ingredients.

Since 1969, Santa Monica (California) and Hamm (North Rhine-Westphalia, Germany) have been linked through Sister Cities International, a program whose mission it is to create global relationships through an exchange of culture and education.

“For more than 50 years, our cities have shared an appreciation for one another through the Sister Cities program.” Said Scott Francis, SMBW’s Co-Founder, President & CEO. “We think this is the most delicious exchange yet.”

The brewers met via video conference to formulate the recipe and discuss the brewing process.

Oktoberfest Märzen Lager (6.1% ABV), features a blend of German & American hops balanced with old-world malts for a roasty yet smooth flavor with notes of caramel and honey.

“For centuries, Oktoberfest has brought people together from all over the world to celebrate fantastic beer.” Said Mario Gadiel, Owner, Co-Founder & Brewer of Hammona Bräu. “This collaboration continues to honor that tradition.”

“We’re thrilled to see these breweries come together through the spirit of international kinship.” Said Jeff Jarow, President Santa Monica Sister Cities Association. “This partnership is a fun and creative expression of our mission to promote global goodwill.”

Both breweries will release their own rendition of the collaboration brew from their respective Tasting Room outlets. SMBW’s version is available on draft and in 19.2 oz cans to-go.

“We look forward to someday celebrating Oktoberfest together in Hamm.” Added Monika White, Santa Monica Sister Cities Association Vice President for Hamm, Germany. “In the meantime, we’re thrilled to toast our friends virtually.”

The label design captures the spirit of the collaboration. Traditional German-themed iconography represents Hamm, while coastal scenes illustrate Santa Monica’s “Beach Brewed” philosophy. MGH Marketing agency handled label design.

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