This football season, Bills Mafia has something extra to cheer about. Rohrbach Brewing Co., a staple in the Rochester craft beer scene, has joined forces with legendary fan Bills Elvis to release the first annual edition of Legends Lager—a beer created by the fans, for the fans.
Cheekily dubbed an ‘imperial table beer’, Legends Lager is a crisp, refreshing brew that pays tribute to a team whos fans are as legendary as the team itself. The decision to collaborate with John ‘Bills Elvis’ Lang was an easy one–he’s been attending every game since 1992–the same year Rohrbach started brewing beer. That year, Lang bet a friend he could get on TV by dressing up as Elvis, and a star was born. He’s been featured on ESPN, CBS, and was named Bills Fan of the Year in 2022. “Bills Elvis” is a beloved staple of the game, embodying the same down-to-earth spirit and community pride that define Rohrbach’s values—humble, passionate, and always loyal to the fans.
Legends Lager is available at Rohrbach Brewing locations and where Rohrbach is sold, Rochester’s Bar Bill Tavern. Whether you’re tailgating or watching the game from home, this beer is the perfect way to celebrate the season.
Terrible beer from them