The Chicago White Sox have announced a multiyear marketing partnership with Revolution Brewing, Illinois’ largest independently owned brewery. Expanding upon the partnership last season, the new agreement includes naming rights for the remodeled and relocated social media lounge, the Revolution Brewing #SoxSocial Tap Room. The new space will feature additional interactive elements and social media-driven activities in a larger location on the 200 level at Guaranteed Rate Field.
The Revolution Brewing #SoxSocial Tap Room will feature #SoxSelfie photo opportunity spots, a space for fans to redeem check-in offers through the MLB Ballpark app and various interactive activities throughout the season. In addition, a variety of Revolution Brewing offerings will be provided in the room, along with a rotating food menu from Levy Restaurants. Fans of all ages can access the area from stairs located above Section 157.
“Revolution Brewing is an established hometown brewery that shares our passion for connecting with fans who love White Sox baseball in new ways,” said Brooks Boyer, White Sox senior vice president of sales and marketing. “We are thrilled to grow our relationship with a brand that has such a strong presence in Chicago and among our fans.”
“Revolution Brewing is excited to expand our partnership with the Chicago White Sox as Jerry Reinsdorf and his team are committed to bringing another championship to our great city,” said Donn Bichsel, Revolution Brewing’s director of sales and marketing. “Their existing partnerships with other Chicago-based companies fit within the genuine, authentic and real relationships that we look to augment. The #SoxSocial Tap Room will provide a premium experience available for everyone at Guaranteed Rate Field.”
Revolution Brewing is based in Chicago and produces dozens of different beer styles each season. The brewery was recognized as the “Best Brewery Tour” and “Best Brewpub” by “Chicago Reader” in 2017.
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