RadCraft has brough back its virtual social media marketing workshops for breweries this year with the amplification of streaming services from Empowered Streaming.
The series kicked off with Kayla Stinnett of Iron City Social presenting Social Media Marketing For Recurring Brewery Events on May 10 and now Eliana Barnard, the Director of Marketing & Events at NoFo Brew Co., will join RadCraft Founder Emily Hutto for Social Media Management For Multiple Brewery Locations on Friday, August 16, for a discussion about best social media practices.
Craft breweries with multiple locations face unique communication challenges, especially on social media. From foundational decisions such as how many accounts, to messaging sales and marketing campaigns across channels, this workshop will set participants up to make social media strategy decisions that support sales at all of their venues.
“This workshop series has proved effective for craft brewery sales and marketing teams and the infamous ‘team of one’ that we see often in the industry,” Hutto explained. “I design each year’s programming for the #CraftSocialMedia series with topics that are leading our client conversations.
Managing several locations also means keeping the broader marketing strategy consistent while still giving each venue room to communicate with its own audience. Social media provides a useful space for promoting recurring events, introducing new offerings, and keeping customers aware of what is happening across different parts of the business, but organic posts alone may not always reach the people most likely to respond.
Paid campaigns add another layer by allowing marketers to shape who sees particular messages and adjust campaigns around specific goals, whether that means increasing awareness of an upcoming event or bringing attention to a seasonal promotion. Within this broader approach, social media advertising services may support targeted campaigns alongside the regular content and communication already being handled by the marketing team.
The important part is keeping paid promotion connected to the overall brand message rather than treating advertising as a separate activity, especially when several locations need to maintain a recognizable identity while speaking to different audiences.
“This year, a very dynamic and challenging year for the craft beer industry, the focus is on boosting attendance at recurring events, making messaging decisions for multiple locations, and automating social media workflows to support sales.”
The #CraftSocialMedia experience will be improved with enhanced video and audio, faster streaming, and expanded capacity for participants to communicate with speakers and one another.
The final workshop, Social Media Automation That Sells More Beer is set for November 15.
