Perrin Invites Public To Choose Next New Release

Perrin Brewing Company asks beer drinkers to weigh in on their next beer release via the Interactive Brew Project. The public can cast their votes for beer details, including the style, style sub-category, ingredients, and even the name of the new brew, over the next four weeks. The poll to decide the beer’s style is currently open until April 24. Each new poll will open on Friday at noon and run through the following Thursday at 11:59 p.m. EDT.

  • Week 1 (April 17 – April 23): vote on style
  • Week 2 (April 24 – April 30): vote on style sub-category
  • Week 3 (May 1 – May 7): submit a name and vote on dry hop, spice or fruit additions
  • Week 4 (May 8 – May 14): vote for name

“We’re excited to get beer lovers involved in the brewing process during this first ever virtual beer selection,” said Lindsey VanDenBoom, Senior Marketing Manager at Perrin. “We’re handing over the keys to liquid craftsmanship and we can’t wait to see what the community comes up with!”

Additionally, Perrin will livestream each step of the brewing process to offer a behind-the-scenes view and to answer questions along the way.


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