Peace Tree Launches Refreshed Brand, New Packaging Design & Can Line Up

Big things are happening at Peace Tree Brewing Company. On the heels of winning a gold medal at the Great American Beer Festival® in September, Peace Tree Brewing Company is launching a refreshed brand, complete with a new logo and packaging. 

Peace Tree, one of Iowa’s first craft breweries and the first 100% woman-owned Iowa brewery, will begin to reveal its new beer packaging on store shelves and in its Knoxville and Des Moines taprooms this week. The first new can design to be released is Red Rambler. 

“We are very excited to be able to introduce this new look,” Owner and President Megan McKay said. “We have always been known for an artistic look and feel. This brand redesign embraces that in a fresh new way. Since starting the business in 2009, we’ve maintained our drive to evolve, grow, and deliver something different to our loyal craft beer and root beer fans. This is the next step in that process.”

For a short time, McKay said customers will see the old and new packaging exist side by side on shelves. “We’re a small, independent craft brewery so we’re taking a slower path to the full brand reveal,” she said. “It’s a little like the process for creating beers, there’s no need to rush it. As new beers and cans come off the line, we’ll reveal them one by one.”

McKay said it’s appropriate that Red Rambler, which is one of Peace Tree’s flagship beers, is the first release. The red ale honors the history of the Knoxville brewery’s location, which was once a Nash Rambler car dealership. 

The next beer released will be East Village IPA, a hoppy brew that was created as a nod to the vibrant and eclectic neighborhood Peace Tree’s Des Moines Taproom calls home. The goal is to have all of the refreshed cans and bottles on the shelves by the end of March.

As part of the evolution at Peace Tree, McKay recently installed a state-of-the-art canning line with the capability of packaging up to 45 cans per minute, which is double the capacity their bottling line offered. This is Peace Tree’s first permanent canning system, which gives the brewery the ability to brew and package all of its year-round, seasonal, and limited releases into cans, bottles, and kegs in-house. (See a video of Peace Tree’s East Village coming off of the new canning line.)

“Our customers have loved our unique bottles, which we will still have for our gold-medal winning Blonde Fatale beer and our root beer,” McKay said. “But we also know the future is in cans. So Blonde Fatale, root beer, and the rest of our family line up of craft beers will also be available in cans.”

Peace Tree will also begin to release its newly designed Sour Wood Series. Black n’ Blueberry Sour will be the first in the seasonal series to land on store shelves.

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