Outlaw Light Beer, the #1 fastest-growing light domestic beer in the U.S., continues its exponential growth, announcing a new distribution partnership covering the Palmetto State. Outlaw Light is expanding its footprint and is now available via Comer Distributing Company, spanning the entirety of South Carolina. South Carolinians, from the salt marshes of the Lowcountry to the sandy shores of Myrtle Beach, can now enjoy this smooth, easy-drinking light beer.
Brewed in the heart of Colorado by Tivoli Brewing Co., Outlaw Light Beer embodies the Southern hospitality, pride and resilience that define South Carolina. With its crisp, refreshing taste, just 105 calories per serving and a smooth 4.2% ABV — this light beer is crafted to deliver exceptional flavor with unbeatable quality and affordability. A can of Outlaw is the perfect companion for those who live life their own authentic way — whether that’s cheering under the Friday night lights, catching a country show in Greenville or strolling the historic streets of Charleston.
“From the start, we set out to grow fast, and South Carolina has always been a perfect fit for Outlaw Light,” said Ari Opsahl, CEO of Tivoli Brewing Co. “This launch is a big milestone for us — South Carolina’s spirit of freedom, adventure and good times aligns with exactly what our brand stands for. Thanks to our partnership with Comer Distributing Company, more South Carolinians can enjoy the fresh, satisfying taste of Outlaw. But this is more than just a beer — it’s a tribute to tradition, resilience and the values that define the Palmetto State.”
That spirit is echoed by some of country music’s biggest names. Chart-topping artists Koe Wetzel and HARDY aren’t just fans of Outlaw Light; they’re investors, bringing their passion and influence to help fuel the brand’s momentum.
“When we first connected with Ari Opsahl at Tivoli Brewing, we felt it could be a great fit for a segment of the business where we needed a strong new player to compete,” said Chip Comer of Comer Distributing Company, Inc. “After a few good discussions in a short period of time we got together with them and things just clicked from there. They just simply want to sell beer, have fun doing it and eliminate all the unnecessaries distributors have been weighed down with from some suppliers. It is a breath of fresh air to deal with individuals who do what they say and get it done quickly. Matt Hartsook and team came in to kick off the brand and left our sales team excited and ready to go after it in the market. We are glad to be part of such a motivating brewery!”
Beer lovers can stock up on Outlaw Light at their favorite retailers, bars and restaurants across the state. Stay tuned for more updates and keep an eye out for special Outlaw Light events, activations and exclusive collaborations tied to Koe Wetzel and HARDY.
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