The Ohio Craft Brewers Association (OCBA) will be giving loyal users of Ohio On Tap – the trade association’s mobile brewery finder and passport app – incentive to take another tour of the state’s craft breweries. On July 16, OCBA will roll out a new set of passport rewards for users who visit ten Ohio breweries or more. In the app’s first year, users could earn merchandise rewards for visiting 25, 50 and 100 breweries, and a special grand prize for visiting all breweries listed in the app.
Because of the rapid increase in the number of breweries in Ohio – over 60 opened in 2017 alone – OCBA has decided to award users who collect 150 stamps the current prize for visiting all participating breweries. That prize includes an OCBA Enthusiast membership, a hooded sweatshirt, insulated stainless steel growler and more. There will continue to be a prize for completing the entire passport, which currently consists of 180 breweries: winners will receive a personalized plaque, a set of limited edition T-shirts from OCBA events (Winter Warmer Fest, Six One Pour and Ale-O-Ween) and recognition on the ohiocraftbeer.org website.
New this year is the addition of OCBA’s Drink Beer Made Here Ohio flag, a reward for Ohio On Tap users who collect 125 passport stamps. The flag has been displayed on stage by medal-winning Ohio breweries at the Brewers Association’s World Beer Cup and Great American Beer Festival competitions. Users who visit ten breweries will receive a die-cut bumper sticker featuring the flag design. OCBA estimates that over 2,000 Ohio On Tap users will visit at least ten breweries over the course of the next year.
Over 17,000 craft beer lovers have downloaded the Ohio On Tap app to date. Users earn points by visiting participating Ohio craft breweries and getting virtual passport stamps within the app. Like many regional brewery passports, participants have one year to amass points and redeem them for prizes. Since Ohio On Tap was launched in May of 2017, 18 users have completed the passport.
Ohio On Tap earned an Ohio Travel Association RUBY Award for best mobile app of 2017. The RUBY Awards, sponsored by Ohio Magazine, recognize outstanding achievements in marketing, advertising and public relations from Ohio’s travel industry each year. Awards are presented for excellence in more than a dozen different categories, reflecting the creativity involved with creating new communications strategies using various media.
Full list of Ohio On Tap passport rewards:
10 stamps – Drink Beer Made Here die-cut Ohio flag sticker
25 stamps – Drink Beer Made Here embroidered patch
50 stamps – Drink Beer Made Here trucker hat
75 stamps – Drink Beer Made Here T-shirt
100 stamps – Drink Beer Made Here tin bar sign
125 stamps – Drink Beer Made Here Ohio flag
150 stamps – Enhanced Enthusiast Member Package (membership card, hoodie, bottle opener, Ohio-shape die cut sticker) + insulated stainless steel growler
Tour complete – Personalized plaque, OCBA Signature Event T-shirt collection, $50 online store credit, recognition on ohiocraftbeer.org
Be the first to comment