New Realm Partners with Blackberry Smoke for Jammin’ New Collab

What happens when the passion for great music and the love of great beer collide: an American Lager is born and a rock and roll partnership is formed! New Realm Brewing has partnered with acclaimed American rock band, Blackberry Smoke to brew a fresh and flavorful take on a classic American Lager in celebration of the Band’s 21st birthday.

Blackberry Smoke American Lager is worthy of several drum rolls and a guitar solo, or two. Brewed with all American malts, it’s clean, crisp, and refreshing with just enough character to provide a smokin’ great beer experience. Plus, with each sip, fans can toast to 21 incredible years of great Blackberry Smoke jams.

“I’ve been a big fan of Blackberry Smoke since I started listening to them several years ago, so I was thrilled when we started exploring a partnership with them. It’s been really fun to get to know their team-they are all wonderful people,” said Mitch Steele, Co-Founder and Brewmaster of New Realm. “We selected a fantastic lager beer recipe that we think the fans of the band (The Blackberry Smoke Brothers and Sisters official fan club) will love. It’s so great to be able to celebrate this milestone with the Blackberry Smoke family that are so passionate. I am looking forward to the success of our partnership!”

“We are so proud to partner with a company like New Realm Brewing,” said Brit Turner, drummer and co-founder of Blackberry Smoke. “We have wanted to create a Blackberry Smoke beer for a long time.  A crafted American lager is something we know our fans will enjoy and to do it with an Atlanta company like New Realm is really special.  We can’t wait for all the friends, family, brothers and sisters to try it.”

In addition to the collaboration beer, New Realm will be official partners with Blackberry Smoke in several events and activations benefiting the bands cherished non-profit work. In 2009, Brit Turner, drummer for Blackberry Smoke, was on tour in Europe when he was given devastating news. Brit’s daughter, Lana Turner, had been diagnosed with Stage 4 neuroblastoma, a rare form of cancer that develops from nerve tissue. Only three at the time, tumors had taken over 97 percent of her body. Brit and his wife, Shannon, were resolved to fight the disease and in 2011, Lana’s cancer had gone into remission. It was then that Brit’s commitment to ensuring the wellbeing of children was born and that The Lana Turner Foundation (LTF) was created. Brit and his band Blackberry Smoke leveraged their fame to generate donations which fund LTF with the mission of providing funding for CURE’s research initiatives and patient and family support.

The partnership between New Realm Brewing and Blackberry Smoke also means fans can soon lay their hands on some exclusive collectible merchandise to commemorate the beer and band’s birthday. Collectors can expect co-branded pint glasses, beach towels, jerseys, hats, stickers, and more.

Blackberry Smoke American Lager and all New Realm products are available at its locations as well as at bars and retail outlets throughout Georgia, Virginia, and South Carolina. For a complete list of locations, hours, information on private events and public tours, as well as additional information, visit www.newrealmbrewing.com.

Information:

  • Style: American Lager
  • Specs: 4.5% ABV / 15 IBUs
  • Appearance: Clear and straw gold
  • Package: 16oz six pack cans and draft
  • Distribution: Throughout Georgia, Virginia, and Lowcountry South Carolina
  • Availability: May 2022

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