Nebraska Craft Brewers Guild Seeks Marketing Partnership for 2nd Annual “Drink Local” Campaign

The Nebraska Craft Brewers Guild is the trade association for craft breweries and cideries in Nebraska.  Our mission is to foster a Nebraska-centric community that is informed, enthusiastic and actively creates unity among its members on market and public policy issues to create the most business-friendly climate for craft brewers.  In addition to its advocacy efforts, the Guild serves to support the craft brewing industry in the state through continuing education opportunities and marketing efforts.

Project Overview

The Nebraska Craft Brewers Guild is seeking partnership in support of its annual Drink Local campaign.  Entering its second year, the Drink Local campaign seeks to raise awareness of the craft brewing industry in Nebraska and its economic and social impact in communities across the state.  The second annual Drink Local campaign will take place from October 1 through October 31, 2021.

Scope of work to include:

• Creation of brand identity to work in conjunction with existing Guild brand including logo design and updated brand standards
• Website updates including creation of a landing page for the Drink Local campaign and bringing existing site to brand standards
• Billboard design (electronic)
• Collaboration beer label design
• Social media asset creation for the duration of the campaign
• Collateral material design including poster, sticker, t-shirt, retail display, beer label, and glassware design

We encourage submissions to work within the proposed scope of work but encourage additional campaign ideas or submissions that exceed the scope of work within budgetary guidelines.

Budget

The Guild has a budget range of $20,000 – $25,000 for this project.

Project Timeline

Proposals are due by Wednesday, May 5th by 5:00 pm CST.   Notifications will be made no later than Friday, May 21.  Work to be completed on an agreed upon timeline to ensure deadlines are met; project will conclude no later than October 31, 2021.

Submission

Proposals are due by Wednesday, May 5th by 5:00 pm CST and may be submitted via email to Brianne Schuler, Executive Director at [email protected].  Questions regarding this project may also be directed to the same address.