Mother Earth is teaming up with global bike brand, YT Industries, to co-host a trail clean up and conservation event on Earth Day in SoCal.
Sharing a mutual desire to give back to Mother Earth, Herself, and their community, the Southern California brands are rallying beer and dirt-heads for an all-day trail clean-up event with assistance from ME and YT employees, in addition to helping-hands from other popular SoCal-based action sports names.
“There’s no doubt that mountain biking and beer go hand in hand. Both are scenes with fervent and passionate fans. Giving back is a theme that we have always shared with the mountain biking community, so we are joining forces with YT Industries to compound our efforts. As riders ourselves, we must take care the world around us and preserve it for generations to come. That’s why we’re taking time to give back to something that has given us so much.”
Kamron Khannakhjavani – Director of Marketing, Mother Earth Brew Co.
The clean-up event will take place at the YT Mill located in San Clemente, CA, at the company’s U.S. headquarters. The Mill is located just adjacent to CA State Park land that is revered and frequented by riders all over for its outstanding trail riding. Mother Earth and YT intend to make sure it stays that way.
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