Más Macho, New Realm’s first Single Serve Double IPA

Introducing Más Macho, a double IPA with humungous flavor. This is no ordinary beer, it’s the biggest, baddest, most macho double IPA of them all. Más Macho is a supremely hop-forward beer with intense pineapple, tropical fruit, citrus and dank notes. Expect a ludicrous amount of hop flavor, pleasant bitterness and subtle sweetness that will have you begging for more.

“Más Macho is a classic Double IPA, right in my wheelhouse, weighing in at a hefty 9.3% ABV, and dry hopped liberally with Simcoe and Centennial hops” said Mitch Steele, Brewmaster and Co-Founder of New Realm Brewing.

“This beer is a big, delicious DIPA with hints of pine and peach, and a touch of dankness that fans will love. This our first entry into the single serve category and we’re going to have some fun marketing this one with a campaign we’re calling Quien Es’ Más Macho?” said Bob Powers, CCO and Co-Founder of New Realm Brewing.

Más Macho is releasing as a part of a convenience store-focused single serve line, which will also include New Realm’s best-selling Hazy Like a Fox IPA in new 16oz cans. Más Macho is launching on April 21st in New Realm’s Atlanta and Virginia Beach brewery to-go coolers, as well as convenience stores around Georgia and Virginia.

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