Jim Koch Looks to Quench Your Business Thirst in New Book

samuel adams

Jim Koch, the founder of The Boston Beer Company, brewer of Samuel Adams beers, and a key catalyst in the American craft beer revolution, is writing a book titled QUENCH YOUR OWN THIRST: BUSINESS LESSONS LEARNED OVER A BEER OR TWO. Based on more than thirty years of experience as a business owner and brewer, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that entrepreneurs and drinkers can apply to business and to life.

Koch’s anecdotes, quirky musings and bits of wisdom go far beyond brewing, and QUENCH YOUR OWN THIRST provides surprising advice on sales, marketing, hiring, and company culture. Koch narrates a fun, engaging guide for building a career or launching a successful business based on your passions and becoming successful while doing what you love.

Bob Miller, president and publisher of Flatiron Books, and Will Schwalbe, executive vice president of editorial development and content innovation at Macmillan, in partnership with The Boston Beer Company, announced to beer lovers at the Great American Beer Festival that the Macmillan division will publish QUENCH YOUR OWN THIRST.

“The idea of writing a book has been brewing for more than a decade,” said Koch. “When I meet people in bars, they are always curious about the early days of Samuel Adams and how I built the brewery to become what it is today. Then, about two years ago, I started writing in earnest, but it wasn’t until I connected with Will and the experienced team at Flatiron that I really understood what the book could be. I’m excited to share Quench Your Own Thirst with folks looking to start a business, build a business, or learn more about what makes The Boston Beer Company a company I want to work for.”

“Jim is one of our generation’s iconic entrepreneurs,” observed Schwalbe. “I’ve been a huge fan (and by fan, I mean drinker) of Samuel Adams. But until I met Jim, I had no idea what an unorthodox thinker he is. As someone passionately interested in business and beer, I was totally fascinated listening to Jim talk about the early days of the American craft beer movement and about the trials of starting a new business. This book gives everyone the opportunity I had to share a beer with one of the most original business minds of our time. Reading Quench Your Own Thirst is like having a great tavern chat, with lessons in business that read like a conversation shared over a pint or two with an adventuresome friend.”

The World Exclusive rights to the book, which will be published in April 2016, were negotiated through Jim Levine at the Levine Greenberg Rostan Literary Agency who represented the author.

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