Hop Valley Brewing Co., a trailblazer in the craft brewing industry and a brand by Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announced it will open a new pub at 5th Street Public Market in downtown Eugene, pouring its first pint at 5:30 p.m. on Thursday, Sept. 17.
The sports-forward brewpub returns Hop Valley to Eugene, serving the brewery’s award-winning beers alongside a full food menu and screens for every Ducks game. The tap list features fan favorites including Dang Green IPA, the first officially licensed, co-branded craft beer of the Oregon Ducks.
To mark the opening, Hop Valley will host a pre-game rally on Thursday, Sept. 17 ahead of the Ducks’ home game against Portland State. The celebration will include appearances by the Oregon Ducks mascot and cheer squad, merchandise and ticket giveaways, and a live DJ. The first 100 guests, 21 and over, will receive custom Oregon Ducks x Hop Valley glassware. A group Dang Green toast at 6 p.m. will lead into a celebration that runs until the pub closes at 9 p.m.
“We’re thrilled to welcome the Eugene community back to raise a pint with us in the heart of downtown,” said Brian Hughes, Senior Director, Brands West at Tilray Beverages. “Hop Valley was built here, and this space was designed to feel like a true local hangout, somewhere fans, friends and neighbors can gather all year long. With our longstanding partnership with the Ducks, there’s no better way to open our doors.”
Founded in Springfield in 2009, Hop Valley has been part of the Eugene-Springfield community for more than 15 years. The 5th Street pub joins Hop Valley’s Springfield location and gives the brewery a downtown Eugene home base for Ducks fans, craft beer lovers and community events year-round.
Event Details
- What: Grand opening of Hop Valley Brewing Co.’s new Eugene pub
- When: Ducks pre-game rally Sept. 17, 4:30–9 p.m., with a group Dang Green toast at 6 p.m.
- Where: 5th Street Public Market, 550 Pearl St Suite 150, Eugene, OR 97401
Follow @hopvalleybrewing on Instagram and visit hopvalleybrewing.com for opening updates, events, and tap list details.
