Great Lakes Celebrates Christmas Ale’s 30th Anniversary

Great Lakes® Brewing Co. (GLBC) announces the 30th anniversary of its iconic Christmas Ale, a beloved spiced seasonal ale set to return at the brewery’s annual Christmas Ale First Pour® celebration on Thursday, October 20. Christmas Ale begins rolling out to all GLBC markets on Monday, October 24.

Originally brewed in 1992 with a classic recipe featuring fresh ginger, cinnamon, and honey, Christmas Ale has grown into a top performing beer for GLBC, despite being available in its 14 states for only eight weeks out of the year.

The season-long celebration will involve special events in all GLBC markets, 30th anniversary merchandise, and giveaways, including the annual First Pour VIP Contest, where one lucky fan will win a private brewery tour, swag, and exclusive access at the event, followed by a season-long “Merry Christmas Ale” sweepstakes awarding swag to lucky winners. Customers can find contests, regional event details, and more at

Christmas Ale First Pour & 30th Anniversary Celebration:

  • Date: Thursday, October 20
  • Time: Doors at 11AM; Tapping at 11:30AM
  • Location: GLBC Brewpub, 2516 Market Avenue Cleveland, OH 44113
  • Highlights: Ceremonial 30th anniversary tapping, Christmas DJs and karaoke, holiday-themed menu items, giveaways, photo opps, and more.
  • Details:

Christmas Ale Market Release:

  • Date: Monday, October 24
  • Where: All GLBC Markets
  • Packages: Bottles: 6-Packs, 12-Packs; Cans: 6-Packs, 12-Packs, 16 oz. Single Serve; Draft

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