Flying Dog’s First Major Sour Release Steps into the Ring

Flying Dog Brewery today announced the launch of the brewery’s first major sour release, Vicious Hook. Vicious Hook is a one-two combo of sweet and tart that stuns you with a pucker punch. This extremely approachable sour begins shipping to distributors the week of August 3 in 6 x 12 oz. bottles.

Pitched as a part of the company’s Brewhouse Rarities program, Vicious Hook started off as a mere twinkle in the eye of a Flying Dog employee. Once developed, those lucky enough to try early samples begged for more. Vicious Hook delivers on its fruit punch promise, offering a perfect balance of sweetness and tartness with a 5.3% ABV.

“I think we all grew up drinking fruit punch in the summer, hiding in the shade, trying not to melt. Well, we made a delicious adult version of that and gave it a little extra oomph,” said James Maravetz, VP of Marketing for Flying Dog Brewery. “This punch definitely earned its name.”

When paired with a meal, Vicious Hook’s crisp, fruity bite will refresh the palate and brighten dishes. Of all the contenders out there, Flying Dog suggests going one-on-one with chicken tenders or dry-rubbed wings, grilled shrimp, anything covered in ranch dressing and peanut butter cookies – it’ll be like a 21+ peanut butter and tropical jelly sandwich.

The name Vicious Hook is a boxing term, referencing the beer’s sweet start that finishes with a savage jolt of sourness and hits like a heavyweight. Flying Dog Brewery’s first major sour release begins shipping to distributors Monday, August 3 in 6 x 12oz. bottles.

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