Etta Place introduces Camp Fruitah at Utah Beer Festival

Etta Place Cider will introduce its first fruit-flavored cider, Camp Fruitah™, at the Utah Beer Festival in Salt Lake City this weekend. The event marks a second achievement for southern Utah’s only cidery, as Etta Place Cider makes its debut on the Wasatch Front beer festival scene.

Located in the gateway town to Capitol Reef National Park, the cidery opened its Torrey production facility in the midst of Covid restrictions in April 2021.

“We are excited to introduce our products to knowledgeable craft beverage enthusiasts. Growing and juicing our own traditional cider apples gives our ciders a depth of flavors that our customers really appreciate,” said co-owner Robert Marc.

A semi-sweet cider with plum flavors and a satisfying but surprising level of apple tannins, Camp Fruitah™ extends the flagship line to five cider products, all available in 500 ml bottles at $8.95 each.

“Our tasting room customers have been asking for a slightly sweeter cider. For the first year, we would joke with them, “we don’t know how to do sweet’ as we worked on a recipe that would remain true to our style. What our cidermaker Travis Nelson developed was worth waiting for,” explained co-founder Ann Torrence.

“Camp Fruitah™ fills that sweet slot in our line-up. With its acids and tannins to balance the plum and apple flavors, it’s not cloying, it’s complex and refreshing. Like most of our ciders, it also has great potential as a base for cocktails, especially sangria. As for potential food pairings, my immediate thought is charcuterie, roast chicken or grilled meats on summer salads,” she added.

In yet another first for Etta Place Cider, the bottle features commissioned artwork by Salt Lake City graphics designer Dan Hammond. The label plays tribute to the fruit growing heritage of nearby Fruita, a pioneer community now incorporated into Capitol Reef National Park.

At the festival, Etta Place Cider will also be pouring their award-winning Etta Place Dry Hard Cider, a blend based on their traditional cider apples grown in their own Torrey, Utah, orchards.

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