Ecliptic’s Phaser Hazy IPA Undergoes Brand Refresh

Ecliptic Brewing’s Phaser Hazy IPA has been rebranded. The company’s flagship Hazy IPA, which is available in both draft and 12-ounce six packs, will begin shipping with its new label in late summer of 2022. The beer recipe remains the same.

Phaser Hazy IPA originally launched in the company’s Seasonal Series, as the 2018 winter release.

Says John Harris, Ecliptic’s Owner and Brewmaster, “Phaser was our first beer to use Citra hops for their fruity aromas and flavors.” It its initial launch, the label was aligned with the brewery’s Seasonal Series look, featuring Ecliptic’s logo in bright pink and purple colors. The beer quickly gained traction and took off in the market. Continues Harris, “The beer was overwhelmingly popular, so later in 2018, we added it to our Limited Release Series, shipping to distributors when there was capacity to do so.”

The label remained the same.  

Phaser Hazy IPA officially moved to Ecliptic’s All the Time Series, making it available consistently year-round, in late 2020. While the label remained unchanged for a few years, the company decided it was time to move the brand in line with the rest of the series’ offerings, which features unique artwork for each beer.

Says Ecliptic Brewing’s Sales Manager, Erin Grey Kemplin, “Originally, we wanted to keep our Seasonal Series label treatment so that our fans could continue to identify the beer on store shelves. Now that Phaser Hazy IPA has been out there for a couple of years and has transitioned into a core brand for us, we felt it was time to align it with our other All the Time Series beers.”

The new Phaser Hazy IPA label makes a nod to the Star Trek reference, yet still features the pink and purple hues that customers have grown accustomed to since the beer’s inception.

Phaser Hazy IPA will be released in 12-ounce six pack cans with its new label throughout Ecliptic Brewing’s distribution network in late summer of 2022.Visit Ecliptic’s website for up-to-date details on potential release events, including Phaser Day in mid-September.

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