Portland’s Ecliptic Brewing — founded by beer icon, John Harris — is opening a new market in Q1 of 2022. Ecliptic has partnered with Hayden Beverage to launch their Idaho territory in mid-February of this year.
Ecliptic Brewing first opened in 2013 and has shown steady growth since, with an especially large boom after installing their canning line in 2017. The company currently distributes their beer all throughout Oregon, Washington, Colorado, and Northern Idaho, North Carolina, British Columbia (Canada) and Japan. The partnership with Hayden Beverage will open up the full state of Idaho, including the ever-growing Boise beer market.
Harris has wanted to open the Idaho market for a few years now. He says, “We’ve had our eye on Idaho for a while, but we didn’t have the production capacity to support it. Our brewery had nearly been at max capacity, and we needed more beer.”
When Ecliptic Brewing opened their second brewery and taproom in Southeast Portland last November (Ecliptic Brewing Moon Room), the opportunity for new markets arose. Continues Harris, “Idaho was a natural next step for us. We’re really excited to be partnering with Hayden Beverage to bring our beer to our neighbors next door!”
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Hayden Beverage is Idaho’s largest statewide distributor of beer, wine, and premium non-alcoholic beverages. Says Erin Grey Kemplin, Ecliptic’s Sales Manager, ““It was really important for us to find the right distributor partner in Southern Idaho. We were very thorough in our search and we found that with Hayden.”
Hayden Beverage is an independent, family-owned and operated business which has been around since the 1930s. It now employs more than 600 employees between their Idaho and Montana footprint, showing major growth – and an opportunity to provide great service – in their 50+ years of business. Hayden will support Ecliptic with market events and tasting opportunities, as well as social media posts.
Ecliptic Brewing will launch the Idaho market with a variety of beers. Highlights include the company’s flagship beer – Ecliptic Starburst IPA – and Phaser Hazy IPA, as well as with their Seasonal Series, beginning with SunRay Juicy IPA. Additionally, some beers from their Cosmic Collaborations Series will make it for the launch including Ecliptic + Wayfinder Cold IPA and Ecliptic + Reuben’s Brews CRI-STAR IPA. Check local retailers for beer availability throughout the state.
Ecliptic Brewing has planned an Idaho market launch visit for the week of February 14. Visit Ecliptic’s website and Facebook page for up-to-date details on potential release events.
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