Dunes Brewing Launches NFT Mug Club with Tangible Perks

Dunes Brewing, Port Orange’s first-ever beachside brewery, becomes the first craft brewery to develop an NFT-only Mug Club. The new NFT (non-fungible token)-powered, limited-edition, mug club is the first of its kind with tangible and virtual assets and value.

The Dunes NFT Mug Club will start with only 100 mugs. The freshly brewed membership unlocks perks in one of three tiers – Special, Rare and Ultra-Rare – over the course of five years: also, a first for any mug club. Starting at $395, members will receive exclusive numbered NFTs, discounted beer, limited-edition merchandise, invitations to exclusive parties at Dunes Brewing and much more – a value starting at $2,500.

“We want to give our brew lovers a trend-setting way to own a part of Dunes, and this Dunes NFT Mug Club is just the beginning,” said Dunes Brewing Co-Founder Bobby Zitzka. “NFTs are one of the newest and most popular additions to businesses and we believe NFTs need tangible value, which is why we developed a way to include our limited-edition digital artwork with real-world perks like beer.”

Zitzka credits Benedict Advertising, a full-service agency in Port Orange, Florida that serves and leads clients in growth through strategic consulting, effective creative and savvy media management, with bringing him the idea for this NFT Mug Club and creating all the available NFTs. Benedict Advertising is also the agency behind all of Dunes Brewing’s logo, crowlers, merchandise creative and more.

The new Dunes NFT Mug Club is now available. It is powered by Voice – a carbon neutral marketplace. For more information on how to join, visit Dunes NFT Mug Club.

Customers must be at least 21 years old to redeem any alcohol-associated item.

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