In late March, the Fayetteville Area Convention & Visitors Bureau (FACVB) nominated Cumberland County to Reader’s Digest for their annual “Nicest Places in the America” recognition. Reader’s Digest was looking for places that were showing resilience and support during the COVID-19 crisis.
In nominating Cumberland County, three examples of community support-in-action were shared, including Dirtbag Ales’ donation of Homecoming Pilsner to soldiers quarantined at Fort Bragg. The brewery donated 40 cases and allowed members of the public to donate even more. Thanks to this initiative, Reader’s Digest named Dirtbag Ales as the Nicest Place in North Carolina for 2020.
Homecoming Pilsner was developed as a partnership between the FACVB and Dirtbag Ales during Heroes Homecoming in November 2019. Each November, Heroes Homecoming brings together many of Cumberland County’s municipalities to honor and thank veterans.
“It’s fitting that Heroes Homecoming, an event to honor veterans, led to the development of Homecoming Pilsner,” says John Meroski, FACVB President and CEO. “And the veteran owners of Dirtbag Ales donated the same beer to quarantined soldiers at Fort Bragg. It’s a fantastic example of how our community supports each other.”
Photo courtesy Fayetteville Area Convention & Visitors Bureau
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