Deschutes named Official Craft Beer of the Pac-12

As the Pac-12 Conference welcomes back college football, fans have something else to celebrate to kick off the new season. Deschutes and the Pac-12 announced today an exclusive partnership, naming Deschutes as the Official Craft Beer of the Pac-12 Conference. Beginning with the 2021 football season Bend’s original craft brewery, known for their leadership in hops through juicy, citrus India Pale Ales like Fresh Squeezed and Fresh Haze, and iconic beers like Black Butte Porter, will engage college sports fans throughout the country through activations at games, on and off-premise programming and digital media.

“All of us at Deschutes Brewery are huge Pac-12 fans and we’re beyond excited to partner with the conference in celebration of these incredible student-athletes,” said Neal Stewart, Vice President of Sales and Marketing for Deschutes. “Deschutes Brewery is one of the best-selling Craft beer brands in the Western U.S. and it’s an honor to team up with the preeminent athletic conference in the West. We have some exciting plans in the works that will give Craft Beer drinkers unprecedented access to the Pac-12 Football Championship Game and the Pac-12 Men’s Basketball Tournament.”

Rooted in the Pacific Northwest, Deschutes takes pride in partnering with the Conference of Champions® and supporting these local NCAA teams and their mission to develop the next generation of leaders. The brewery expects this partnership to amplify consumer excitement, as Stewart added: “strategic partnerships with iconic and like-minded organizations helps Deschutes increase brand awareness and strengthens our relevance with consumers.”

“Aligning ourselves with Deschutes Brewery, a family-owned, regional craft brewery is a perfect match,” said Steve Tseng, Executive Vice President of Sales. “With Deschutes based in our Pac-12 footprint in Bend, we look forward to increasing the awareness of this quintessential craft brewery beyond the Pacific Northwest.”

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