Craft Beer Marketing Awards Goes Global for 2021

The Craft Beer Marketing Awards (CBMAs) announced its 2021 Awards Program is expanding and will accept entries from around the world in beer, hard seltzer, and cider. Entries are open from October 1, 2020 and will be accepted through January 29, 2021.

The CBMAs was founded last year and features over 30 categories that celebrate the very best of beer marketing and the teams, and individuals behind them. Breweries, their agencies, artists and marketing partners are invited to enter their top work.

The 2021 CBMAs consist of over 30 categories that cover all aspects of brew marketing – from labels to logos and tap handles to taprooms.

Most notably, new this year are two special categories to reflect recent events: a Pandemic Marketing Category which looks at original marketing done during the Covid-19 outbreak, and the Human Rights Category celebrating those who support the fight for equality for all through different forms of marketing and design.

Some of the other award categories include:

  • Best Can Design
  • Best Tap Handle Design
  • Best Original Video
  • Best Merchandise Design
  • Best Use of Social Media
  • Best Website Design

All categories are judged by an influential and respected panel of over 150 beer, marketing, and design experts. The CBMAS judging process is a robust, credible, and transparent digital scoring system. To see the full list of categories, click here.

Entries will be divided up into five regions across the globe:

  • The Americas
  • UK
  • Europe
  • APAC – Asia & Pacific (including Australia & New Zealand)
  • MENA, Africa & Beyond

Platinum and Gold Crushies will be awarded in each region. A newly designed Global Crushie will be awarded to those who opt-in to be judged at a global level in addition to a regional entry.

Entry Timeline

  • ENTRY PERIOD: NOV 8, 2020-JANUARY 29, 2021
  • JUDGING: FEB 8-MARCH 6, 2021
  • WINNERS ANNOUNCED: Week of March 29, 2021 @ CBC event (TBD) and live stream

Entries are now open to anyone involved in marketing within the brewing industry (including cider and hard seltzer) across the world. For additional information,

If you missed the 2020 CBMAs virtual ceremony, you can watch it here. To view the 2020 Crushie winners gallery, click here.

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