Champion Teams with Duke’s Mayo for Collab Release

Duke’s Mayonnaise has partnered with Champion Brewing Company to produce the perfect lager to pair with the south’s favorite sandwich – a mouthwatering, Duke’s-slathered BLT. The Vienna-style lager, aptly named Family Recipe (5.1% ABV, 27 IBU), will be available starting August 20 at Champion’s breweries, restaurants, and distributed via retailers across Virginia and North Carolina.

The name, Family Recipe, is a nod to Duke’s mayo founder Eugenia Duke’s legendary recipe, which she developed in 1917 in Greenville, S.C.  Every jar of Duke’s Real Mayonnaise is still made today with Duke’s original family recipe. Champion will release Family Recipe, made with Vienna malt, Magnum, and Saaz hops, at Champion’s Tap Room on Friday, August 20, 5-8 p.m., with a special Duke’s-inspired menu developed by Champion’s culinary team.  All are welcome to attend.

“The spirit of this collaboration truly encapsulates the Duke’s brand – it’s bold, southern, and a little saucy,” said Duke’s Brand Marketing Manager of Mayohem, Rebecca Lupesco.  “Champion has perfected the art of beer and food pairings with Family Recipe – sun-ripened, juicy tomatoes, crispy bacon, lots of Duke’s mayo, and a refreshing sipping beer is basically what summertime is made for.”

Champion owner Hunter Smith said, “I am inspired by the legacy and loyalty commanded by the Duke’s brand, plus it’s the only mayo that is used in our restaurants, so it only made sense to collaborate. We think we’ve created a beverage that celebrates the southern heritage of our respective products.”

Champion will also be pouring Family Recipe at the Duke’s Mayo Classic games this year in Charlotte, North Carolina.  The Duke’s Mayo Classic Doubleheader will feature East Carolina University taking on Appalachian State University and the University of Georgia facing Clemson University.  If you’re not attending the games, you can ask for Family Recipe at Champion’s Tap House, Champion Grill, and Champion Ice House.

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