Calidad Expands Distribution to Colorado

Calidad Beer announced the brand’s debut throughout the state of Colorado via a strategic distribution partnership with Elite Brands of Colorado. This expansion marks Calidad’s first-ever venture beyond its home state of California, setting the stage for an aggressive national expansion strategy in 2021.

Since the brand’s launch in spring 2019, Calidad has taken the beer industry by storm, quickly expanding its single SKU Mexican-style lager across California and securing partnerships with more than 1,500 on- and off premise accounts along the way. Available at iconic venues ranging from Disneyland to Dodger Stadium, and at major retail chains from Whole Foods to Kroger, Calidad recently transitioned the majority of its brewing operations beyond Santa Barbara to a new best-in-class facility in Denver that secures the added capacity required for aggressive expansion.

“Southern California is both the home and the soul of Calidad, and we have been very deliberate in planning our eventual expansion outside of the state, waiting until the opportunity felt absolutely right. With Calidad’s production now taking place in the heart of Colorado, we found ourselves in a tremendous position to make a natural, seamless introduction into this booming market,” ​said Josh Zad, Founder & CEO of Calidad Beer. “After connecting with the experts at Elite Brands and sharing our vision for Calidad, we feel energized and ready to debut our liquid gold to the good people of Colorado. With Elite’s proven track record of successfully launching emerging brands, coupled with their strong market knowledge and long-standing industry relationships, we couldn’t be in better hands!”

With a focus on key markets including Denver, Colorado Springs, and Boulder—plus resort towns like Aspen and Vail—Calidad is eyeing Colorado to also serve as a test market for upcoming product innovations. Come spring 2021, Colorado consumers will have first access to Calidad’s new line of michelada mixes currently in development with investor and MLB star Adrián González.

Calidad Beer 6-packs will officially hit Colorado retailers on December 1, rolling out across the state over the next few weeks. For more retail information and to stay in the know, please visit www.calidadbeer.com and follow Calidad on Instagram at @calidad.