Brewing is the Second Industrial Revolution

Not too long ago I was watching a Gary Vaynerchuk video on Facebook – I know, imagine that. Admittedly, I do like his rants. However, in this particular talk he told an audience that we are currently going through the second Industrial Revolution, and I believe he’s 100% correct.

In regards to that concept, what I’d implore him to do is to take a long hard look at the brewing industry. In a time when everyone was jumping at the dot coms, smart phone applications and related services, the brewing industry literally walked out of the 9-5 jobs, put on its jeans, grew its beard and went to work – serious work, not just coding on a computer drinking Red Bull and Mountain Dew until 4 a.m.

I’m not discrediting those industries because they are also cool and innovative. Not only that, but those industries help the brewing industry grow by a rate that couldn’t exist in 1987.

However, the brewing industry is so much more hands-on and old-style work than almost anything else we see today. I’d ask one person to ask the new hire why they spend hours cleaning kegs and see what answer they get. Secondly, go ask some regular 9-5 office person to clean a keg and see what they say. I’d bet the responses you’d get would be extremely unique to our industry.

Furthermore, the brewing industry is truly a drinkable definition of what is happening in the U.S. today. Sure, some of you started brewing in the 90’s before the craft beer boom, and that’s great — you paved the road for many new breweries. But what’s happening today, with the insurmountable growth of this industry, is a true indicator of the world we live in.

Vaynerchuk said that this was the industrial revolution. Well, it’s probably a technological revolution, unless you started a brewery on a budget under $500k and you’re manually operating your entire system. The brewing industry is growing through blood, sweat, tears, beards, hard work and dedication.

This didn’t just happen overnight either. A lot of you had dreams and passions long before you ever found yourself owning a brewery. Additionally, you could have been born too early or too late to experience this at all. But instead, you found yourself building a liquid empire that hasn’t been rivaled.

Over the past several years we’ve seen new businesses open left and right. We’ve seen a change in the word “entrepreneur”, and we’ve seen our world change. No longer do we have to be bound to one way of thinking. Instead, we have the ability and the knowledge to go out, learn and build something ourselves. Even with all the apps and social networks, what people can do today, is they can walk into almost any bar or restaurant and literally taste this revolution — the brewing revolution.

 

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