Brewing partnerships mean collaboration beers or sponsoring a local event. But what if partnerships became the foundation of your growth strategy? In this edition of the BREWER Podcast, Executive Editor Jon Sicotte is joined by Bryan Sperber, President & CEO of Michael Waltrip Brewing, to discuss how the company has evolved from operating its own brewery to building a brand through strategic partnerships, licensing and experiential marketing. Using the company’s newest collaboration with ESPN’s Sport Fishing Championship as a starting point, the conversation explores what makes a partnership successful, how to evaluate opportunities beyond immediate sales, and why breweries should think differently about connecting with new audiences.
