Matt Cutter, the founder of Upslope Brewing, has for years wanted to find a way to help “freshen up” canned IPAs on a shelf and now, as CEO of BevBoost, he chats with Brewer Mag Executive Editor Jon Sicotte about how he believes his new company has found a truly innovative tech for beer packaging, a dual-chamber can widget that infuses fresh hop extract the moment the can is opened. Cutter shares how this technology was developed, why it matters for hop-forward beers, and how Upslope is using BevBoost to debut Hop-Boosted IPA, a new year-round release packed with hop aroma and flavor. We dive into the business strategy behind the launch, the future of flavor-enhancing packaging, and why Upslope believes this changes the game — not just for brewers, but for the entire beverage industry.
This podcast is Sponsored by Keg Logistics.
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