Chicago’s Dovetail Brewery made a bold announcement a few months back: they’re stepping back some from the grind of social media and focusing more energy on direct email marketing through their newsletter, The Schnitt. In this episode of the Brewer Magazine Podcast, Executive Editor Jon Sicotte breaks down with Dovetail’s Jenny Pfafflin why they are shifting gears, how they’re using email to build stronger connections with their customers, and what lessons your brewery can take from their strategy to boost taproom visits and loyalty. If you’ve been wondering how to cut through the noise and reach your fans more effectively — this conversation is for you. This podcast is Sponsored by Keg Logistics: For details visit KegLogistics.com/brewermag
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