BrewDog USA Announces New Org Structure, Personnel Updates & Plans for 2024

BrewDog USA has announced a new sales organizational structure, along with personnel updates and plans for 2024. Highlights from its Wholesaler Summit, hosted at the BrewDog USA Headquarters, include a more streamlined sales structure, new account leads and a renewed focus on seasonal and non-alcoholic offerings, in addition to BrewDog’s beloved range of headliner mainstay beers.  

Previously, the company operated under a regional sales structure with six regions and now, effective November 1, BrewDog USA will be servicing its bevy of wholesalers through a more streamlined, divisional structure with three divisions based on geography: Central, East and West. Leading the divisions are:  

• Mary Wieczerza, Director of Commercial Development, Central Division covering states in the Midwest & the Plains. Previously, Mary was Regional Sales Manager for the Great Lakes Region.   

• Brian Jones, Director of Commercial Development, East Division which encompasses East Coast states and Southeastern states including FL, GA, NC and TN. Brian was previously the Regional Sales Manager for the Northeast Region.   
• Greg Salzenstein, Director of Commercial Development, West Division covering Texas, Oklahoma and West Coast states. Greg previously served as the Director of Western US Sales.   

“Our continued assessment of the marketplace identified an opportunity to create more value with both our wholesaler partners, as well as more effectively manage key retail and retailer partnerships for improved and consistent shared results,” shared Eric Franco, Vice President of Sales, BrewDog USA. “It is the investment in the future we think will drive shared value for everyone involved.” 

Additional personnel announcements include:  

• Liz Steinmetz has been named National Account Executive for National Retailers as well as Key Central Region Retailers 
• Chase Booth has also been named as a National Account Executive and will oversee all Southeast and Mid-Atlantic chains  
•  Matt Bidinger will lead National and Regional accounts in the Central and East Division(s) as National Account Executive.  

Lastly, BrewDog unveils strong growth in its non-alcoholic sector along with plans for 2024, with the introduction of seasonal variety packs, a cider variety pack and a low-calorie session tropical IPA.   

“Our 2024 Range Plan reflects our approach of analyzing the market, adding continued innovation to our mix as well as aligning to retailer’s needs for incremental growth in the category,” Franco adds.    

Since 2022, BrewDog has experienced triple-digit growth from its AF (alcohol-free) portfolio and owns the top AF beer variety pack in the country by both sales and volume. Overall, the brewery’s total U.S. volume is growing more than 10 percent and is outpacing the national craft beer average.